In graphic design history news: In 1969, Saul Bass gave a pitch to Bell Telephone (now AT&T) to completely rebrand the company, and it’s pretty amazing. The beginning of the video is about how the world was changing in the 60s, so the Bell Telephone needs to keep up. He goes through different types of logos and compares some of the updated logos from other top companies. The breakdown of how the Bell logo was created starts at around 11:15, and the attention to detail is fascinating. His plan for the corporate rebrand included ideas for vans, trucks, uniforms, phone booths, and even jewelry. Obviously the pitch worked and the Bell logo was used until 1984 when the company became AT&T, whose logo Saul Bass also designed. The pitch is 27 minutes long, but well worth watching.